The casino was thrilled with the results.
Invitees commented on the originality and visually stunning impact of the print pieces. The fight and promotion were both huge successes. We were able to print and package 17,000 pieces of canvas, completing the project in less than three weeks. Proforma developed a unique silkscreen technique that would build each color on top of the other, creating the 3-D effect. Therefore, the print on each canvas needed to have a 3-D effect and the edges needed to appear rough-cut. The casino wanted it to look like a piece of art cut from a picture in a museum. What's more, their vision for the poster was a bit out of the ordinary. MGM wanted Proforma to produce this unique artwork on canvas. The invitation to select customers and top players to attend the event would include the poster.
They had commissioned artist Leroy Neiman to create a special poster promoting an Oscar de la Hoya fight they were hosting. The MGM Grand Hotel & Casino in Las Vegas came to Proforma with a special request. Custom Marketing Solution A Proforma Case Study
